vbf_jerseys

It’s hard to get around my real other job. I’m a cyclist. And up until about June of 2012, I was a competitive one. I have many thoughts on competing at that level. None of which is relavent in the context of a design portfolio. But it’s the hardest thing I’ve ever done. And the kind of fitness and tenacity and pure grit it takes to do well at the professional level is beyond what I was willing to do for very long. I digress.

A couple years ago I got the opportunity to envision what a women’s professional cycling team would wear (and drive) when they were sponsored by Vera Bradley. You know Vera Bradley, right? Purses and bags resplendent with flowers and cross-hatch stitching. I was, to say the least, apprehensive and ready to meet the challenge: keep within brand, but make something that would be worn in situations that are more like NASCAR racing and rubbing. Make no mistake, these girls are hard core. Not that they don’t enjoy flowers, but not while they’re cursing and sweating in the pain cave.

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